8 Steps To A Perfect Cover Letter by Penelope Trunk
By Stefi Odak
Most cover letters are addressed to people you don't know, so let's just stop referring to them as cover letters since what they really are is sales letters. You are trying to sell yourself to a stranger. The best way to think about this letter is in terms of direct mail, so pay attention to the well-funded, unsolicited offers you find at your doorstep. Many of those envelopes have been created by the finest writers in the direct mail business.
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